You published your book and you’re ready to share it with the world! Hop on social media and let everyone know and it’ll be easy, right?
Here are the proper steps:
- Get on social media
- Gain lots of followers
- Let those followers know about your book. Do it again. Keep doing it.
- Wonder why it’s not working.
I see this constantly–more so on Twitter than anywhere else–and it’s possibly one of the worst strategies you can use. You can’t build readership by simply yelling about your book into the social media void over and over again.
I mean, the bots may totally love you and they might flock to you, but actual readers will drop you like a hot potato… covered in fresh cat poop. You know, the stuff that peels the paint off the walls and you wonder just what on Earth that cat ate.
So, please, stop using people as collectibles. They are not commodities to be scooped up and fed advertisements. It’s okay to market yourself and your boo, every now and then–we all do it, and it can be effective. We are not your unthinking masses who love to see how awesome your book is every other post. Connect and have fun and learn and grow from social media.
If you use social media the wrong way, you will fail and will probably find that your book is even harder to sell because you’ve alienated so many people.